“This is the reality of plastic surgery in Miami today and I want people to see it,” he told BuzzFeed News.
Now, the plastic surgeon gets 50 times as many viewers tuning in for his gruesome surgery scenes and says his business has increased from booking 15–20 appointments a day to around 80–100. He’s also hired two full-time employees to run his social media accounts, jobs that include filming a few minutes of each surgery and answering viewer questions. He is fully booked through July 2016.
Yes, the patients sign a consent form before being Snapchatted.WARNING! VERY GRAPHIC PHOTOS - continue at own risk!
Of course, his Instagram is back and going strong - where he shows off his patients’ results to roughly 125,000 followers.
Though many of the chats feature graphic surgical moments, together they often feel like a reality show, featuring monologues from Salzhauer on his home life as he walks to work, chats with his employees and even their playlist at the office.