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Vogue Cheats on its Own Health Initiatives for Third Time

December 26, 2013 2 min read

In June of 2012, 19 International editors of Vogue created The Health Initiative to encourage a healthier approach to body image within the industry. "As one of the fashion industry's most powerful voices, Vogue has a unique opportunity to engage with relevant issues where we feel we can make a difference," editor Alexandra Shulman explains in her editor's letter, adding that the Initiative will "build on the successful work that the Council of Fashion Designers of America with the support of American Vogue in the US and the British Fashion Council in the UK have already begun to encourage a healthier approach to body image within the industry".  "Vogue believes that good health is beautiful," Jonathan Newhouse, Condé Nast International chairman, said. "Vogue editors around the world want the magazines to reflect their commitment to the health of the models who appear on the pages and the wellbeing of their readers." juliana-schurig-sasha-luss-ondria-hardin-for-vogue-china-october-2013-1 It was a step in the right direction.  Models were supposed to be 16 and be healthy overall.  Barely two months after the agreement,Vogue China utilized then 15-year-old Ondria Hardin. Although Jonathan Newhouse stated how "very serious" the new rules were to the company, less than a month later in September 2012, Vogue Italia shot 15-year-old Sarah Kees—once again violating the initiative. sarah-kees-union-models-the-model-wall_3 Here we are now...little more than a year later and Vogue Mexicopublishes a spread featuring 15-year-old Julia Borawska for its November 2013 issue. The magazine stated that the spread was bought as syndicated content and that the photographer was unaware of her age. julia-borawska-by-kevin-sinclair-for-vogue-mexico-november-2013-3 The Health Initiative was implemented in 2012 to mirror similar guidelines that were being implemented globally from Israel to the United States.  Although Vogue states that they are very serious about the Health Initiative the lack of oversight that happened with Vogue Mexico does not correlate.  If Vogue is so willing to break its own rules why should anyone else in the fashion industry follow suit?

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