When you get out of bed in the morning if you put on a pair of yoga pants instead of jeans, are you more inclined to workout?
This is a question I recently asked myself when my fiancé told me that all my laundry was yoga pants/workout clothes.
We have all seen woman at the grocery store rocking the yoga pants and I have to admit I am that woman. I also enjoy wearing yoga pants to work and occasionally out on dates.
Looking through my closet I see that I have about 10 pairs of yoga pants…have I gone overboard? Every day I see other woman just like me wearing yoga pants and workout gear even though none of us are currently working out.
Do you think you are more inclined to work out if you are always clad in workout attire?
A friend of mine who recently had a baby and is working on getting her body back, said she is more inclined to work out if she is wearing her workout clothes. This made me think, if you are lacking time in your hectic life maybe by wearing workout clothes you will fit in some sort of workout whenever you can because you are already dressed for it.
There is a term called “enclothed cognition” which describes that the clothes we wear influence the way we feel and even can determine our behavior.
Hajo Adam who coined the term “enclothed cognition” with his colleague from Northwestern University said “I think it would make sense that when you wear athletic clothing, you become more active and more likely to go to the gym and work out.”
I completely agree with this, you are what you eat, think and now wear. If you are wearing workout gear all the time you are going to start thinking about working out. Maybe this is why I am fit and conscious about continuously working my body and getting results. If I am wearing yoga pants I know I can head out for a spontaneous run if I feel like, I know I wouldn’t do that wearing jeans .
Even as I write this article I am wearing a pair of Lululemon yoga pants. I bet Lululemon did their research about “enclothed cognition” when they were creating their company. Lululemon is extremely successful at selling workout/yoga apparel at a higher price-point. They grossed over $762.8 million in 2012, even though a pair of yoga pants can run over $100 at Lululemon people are willing to pay those prices if it means they will be more inclined to work out.
Next time you put on a pair of yoga pants or a sports bra to go to the grocery store or the library or even to work, remind yourself the reason you are putting these items on, because you are focused on working your body and being the best version of yourself as possible.