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What Chemical Ingredients Is Kellogg's Eliminating From It's Products?

August 05, 2015 1 min read

After 109 years in business, cereal and snack giant, Kellogg, is getting back to basics with their products. The company has made a statement that it will be cutting all artificial additives from it's recipes by 2018. Currently, Kellogg corn flakes, rice crispies, breakfast sandwiches and shakes contain artificial colours and flavours. The move is following in the footsteps of rival breakfast brand, General Mills, who cleaned out chemical ingredients from their products by over 60%. More consumers are seeking out healthy alternatives to processed foods and both cereal companies are noticing a significant decline in sales. Studies have shown that consuming a high amount of chemical additives causes health concerns. Many flavourings and colour agents are made from terrible, synthetic substances which have been linked to behavioural problems in children, eczema and allergies. In some cases, these chemicals can be carcinogenic. Kellogg is also shifting it's focus away from 'diet' food and rebranding itself as a 'wellness' company. Kellogg will be introducing health foods such as muesli and granola into it's new line of products. "We know consumers are looking for foods with simpler ingredients and work is well underway to answer that call." a company spokesperson explained What are your thoughts on this new change in consumer eating habits? Source:NBC News  Do you follow us on Instagram? [caption id="attachment_103227" align="alignnone" width="100"]snapchat code @BodyRockTV[/caption]    

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