Your Cart is Empty

The Wheel-bound Star of Diesel's New Campaign

February 04, 2014 2 min read

The face of conventional beauty is changing.  Fashion houses and retailers are choosing talent for their shows and ads that would not have been deemed 'acceptable' a decade ago.  It has become a bright new world where advertising and fashion campaigns could mean more than just the season they represent. The fashion world is ever changing.  With each brand rolling out two or more campaigns a year there is no time to look to the past.  Fashion is about the future...but its mostly about change and the beauty that's in change. article-0-1AE2E00F00000578-204_634x799 Jillian Mercado is a 26-year-old fashion blogger and editor from New York City.  She is the new star of Diesel's spring campaign.  She's featured with bright red lips and signature platinum blonde hair sitting in her wheelchair.  Jillian has muscular dystrophy,  an extremely debilitating disease which causes loss of muscle weakness and muscle loss over time. Nicola Formichetti, Diesel's artistic director, cast Jillian as the star of the "We Are Connected" campaign because, as he told Women’s Wear Daily, she was his favorite cast member of the campaign’s total 23 participants, who were picked to represent different sects of youth culture (including Japanese Internet stars and tattooed models). article-0-1AE2E01600000578-937_634x564 Diesel's new campaign represents so much more than just another campaign advertisement.  Jillian is a graduate from the Fashion Institute of Technology.  She's as much apart of the fashion world as other fashion bloggers who aren't disabled.  Jillian being at the forefront of this campaign represents everything that is at the core of fashion...the change and the beauty. article-2544271-1AE2E01A00000578-56_634x791 There's something incredibly potent about Diesel's new campaign...not just that fashion is relevant to everyone (which it is) but also that beauty is so much more than what you look like on the outside or what sets you apart from your peers.  Beauty is the smile on the face of hardship and disability.  And that is worth celebrating.

Leave a comment

Also in BodyRock Store Blog

Image of Bodyrock blog article - What Happens To Your Butt When You Sit All Day?
What Happens To Your Butt When You Sit All Day?

July 14, 2019 3 min read 379 Comments

Do you think your booty looks a little flat? This might be why!
Read More
Image of Bodyrock blog article - 12 Ways To Make Your Belly Flatter By The End Of The Day
12 Ways To Make Your Belly Flatter By The End Of The Day

July 08, 2017 4 min read 28 Comments

Read More
Image of Bodyrock blog article - 7 Ways To Stop Binge Eating In It's Tracks
7 Ways To Stop Binge Eating In It's Tracks

June 22, 2017 2 min read

Do you ever find yourself knuckle-deep in a bag of Cheetos?
Read More
Shipping & Delivery

Due to COVID-19, shipping systems the world over are experiencing abnormal delays. There is an enormous demand on postal and delivery services as online shopping has skyrocketed, due to store closures and stay-at-home mandates. This is an unprecedented situation, and we are working around the clock to fulfill your orders as quickly as possible. To be clear, we are filling orders in 4-6 days, and we are shipping immediately after that. Once shipped, our shipping partner, UPS, will get your order out to you as quickly as possible. Thanks for your support and understanding.

Are you in Canada? Specifically, are you outside of a metropolitan centre? We need to alert you to a disruption in shipping due to COVID-19. Our preferred shipping provider, UPS, has informed us that they cannot guarantee express shipping for many locations. We have also seen that packages delivered to Toronto, Ottawa, Vancouver, etc, are not waylaid, but packages delivered to areas just outside of these cities are being held in transit for days or even weeks. UPS has discontinued their guarantee of 1-4 day delivery, which you can read more about here. Therefore, we can guarantee early fulfillment but not early delivery of our goods from our warehouse to your door at this time.


We want you to start your fitness journey with us as quickly as possible, that’s why we send every package to the USA & Canada via expedited or standard shipping with our partners at UPS. Once your order is received and processed, it typically takes 2-4 days to get to you once it leaves our warehouse. That’s our commitment and we stand by it.

We ship within Canada and the United States via UPS with Standard & Expedited shipping (whichever is faster)

For locations outside of the US and Canada, we ship using FedEx International (EUROPE and Other Nations), which is usually in transit for 7-10 business days, depending on location.

We ship all of our physical products with UPS, from our warehouse location in Kingston, Ontario, Canada. Delays caused due to custom withholds are not included in these estimated delivery times.

Returns & Exchanges

BodyRock Equipment

We offer a 30-day return policy, as long as: it is not more than 30 days past the date of delivery; and your item is in its original condition and packaging with the original order number. Refunds will be issued when the equipment is received back to the BodyRock warehouse, minus the original cost of shipping, and the customer is responsible for the costs of return shipping. To request a refund on physical product purchases, please contact us.

Digital Products

We cannot issue refunds on digital goods such as e-books or videos, as these are non-tangible goods that are irrevocable once the order is placed.


All of the BodyRock clothing is made to order and so is final sale. If you have any questions about sizing prior to placing your order, please contact us.